14 October 2011) The National Ge nealogical Society ( NGS) announces the appointment of Teresa Koch-Bostic, of , to the Board of Directors. Terry has been appointed to the board to contribute her expertise in strategic planning, brand development, marketing, and communications. She will chair the committee that oversees brand building and communications for Mineola, New York NGS.
Terry brings an extensive business background in advertising, marketing, market research, strategic planning, and new product development to her board role at
NGS. As a senior executive at advertising agencies in , she was successful in helping Fortune 500 companies, including Citibank, Proctor and Gamble, Sterling Drug, Burger King, Thompson’s Water Seal, and BIC, achieve growth and build their brand images. Her expertise in breakthrough creative messages, efficient use of marketing and media budgets, and developing differentiated new products helped her clients increase their market share. Internationally, Terry served as Global Brand Director for Société BIC, the French parent company of BIC Corporation USA (manufacturers of writing instruments, razors, and lighters), and implemented their first advertising strategy integrated across five continents. While working for BIC, she designed and implemented large-scale global research studies that led to numerous successful line extensions for all three product categories. Her pro bono work includes ten years on the Executive Committee of the Board of Directors of the Crohn’s and Colitis Foundation of America (CCFA.org). While there, Terry led a strategic repositioning of the foundation including a new name, logo, programs, and a chapter reporting structure that led to increased physician participation, member growth, greater donor contributions, and, most importantly, increased funding of grants from the NIH for research to find a cure. New York
Terry is a professional ge
nealogist who specializes in , New York City Long Island, Irish American, and German American ancestry. She has a BA in history and has been a lifelong enthusiast of family history, honing her skills in ge nealogy alongside a marketing career. She is currently Chapter Representative for the NY Metro Chapter of the Association of Professional Ge nealogists (APG) and serves on the Education Committee of the New York Ge nealogical and Biographical Society (NYG&B). Terry has written for the German Ge nealogy Group Newsletter; the NYG&B Researcher and The Record; and writes the NY Metro Chapter and Member News for the APGQ.
Ann Hilke, president of
NGS, said, “Terry’s addition to our board increases the specialized skills that our directors contribute to supporting NGS’s growth into the twenty-first century so we can continue to provide a standard of excellence for ge nealogical education and scholarship at all levels.”
Founded in 1903, the National Genealogical Society is dedicated to genealogy education, high research standards, and the preservation of genealogical records. The Arlington, VA-based nonprofit is the premier national society for everyone, from the beginner to the most advanced family historian, seeking excellence in publications, educational offerings, research guidance, and opportunities to interact with other genealogists. Please visit the NGS Pressroom for further information.
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